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County, Schools Launch Suicide and Substance Abuse Prevention Campaign Aimed at Teens



Yesterday, County Executive Isiah Leggett launched a public education campaign — BTheOne — aimed at preventing teen suicide and substance abuse.

Leggett was joined by Raymond Crowel, chief of Behavioral Health and Crisis Services, Department of Health and Human Services; Jonathan Brice, Montgomery County Public Schools’ Associate Superintendent for the Office of Student and Family Support & Engagement; parent Susan Rosenstock, whose teenage son died by suicide and August Balderson, a 19-year-old resident currently in recovery.


The BTheOne campaign includes a new website — www.BTheOne.org — which provides information on resources and ways to help others, advertising at bus shelters and movie theaters, and posters and flyers that will be distributed throughout the community.

“As a parent and a grandparent, I know that teens today face many pressures—to do well in school, to fit in socially, to figure out what they want to do when they ‘grow up’,” said Leggett. “We want teens and their friends, families and other adults in their lives to know that help is available.”


In addition to distribution of the posters and flyers throughout the general community, Montgomery County Public Schools will distribute the information to health rooms and guidance offices at 67 middle and high schools and flyers will be posted throughout the schools.