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SAM Soccer Introduces New Logo As it Kicks Off 12th Year of Youth Soccer



The Soccer Association of Montgomery, better known as SAM Soccer, will kick off its 12th season of youth soccer in Montgomery County, and to celebrate a dozen years of kickin’ it, SAM has released a new logo. SAM is based at the Maryland SoccerPlex and plays its games on the more than 20 fields at the Plex.

"I believe the new logo really captures the connection between SAM and the Maryland SoccerPlex," said Gary Burke the SAM Soccer Program Manager. "I cannot wait to see the new logo around the fields this fall."

Designed by Gaithersburg-based Athletic House, a local design and print shop, the new visual identity presents the new direction SAM is taking — to evolve, grow and build superior developmental soccer programs for area youth. The new logo will be rolled out across the Maryland SoccerPlex and SAM digital and physical properties.

"The new logo design better communicates what SAM stands for today," Maryland SoccerPlex Executive Director Trish Heffelfinger. "We feel all of the growth and success SAM has achieved over the past 11 years is better reflected in this new logo. We feel it encompasses our heritage, connection to the Maryland SoccerPlex as well as emphasizes the forward-thinking direction we see for SAM."

Soccer moms and dads know that what this means is a new magnet for the minivan is soon to follow.

Logo provided by SAM Soccer.


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