The Clarksburg Premium Outlets surpassed the most optimistic expectations of store sales and customer traffic, according to the Simon Properties, the owner of the outlet mall.
“This was the strongest opening weekend of an outlet center we have ever seen,” said Mark Silvestri, COO of Simon’s Premium Outlets platform. “Clarksburg Premium Outlets has been phenomenally well-received by the entire Washington, D.C. area. Retailers were ecstatic with the results of the weekend with the majority of stores far exceeding their sales plans, many by three to four multiples.”
An unprecedented mix of national and international fashion retailers drew massive crowds to the outlet center. Over 61,000 vehicles parked in the center’s parking lots and more than 1,000 costumed children participated in Friday evening’s ‘Safe Trick-or-Treating and Costume Parade’ that wound around the 392,000 square-foot center. Visitors included many tour groups, both domestic and foreign.
The opening of the outlets created some traffic issues on opening weekend, especially on northbound I-270 during the evening rush hour as shoppers attempt to reach the outlet center after work. Clarksburg Road which is the only artery leading to the outlet mall has been jammed with traffic as drivers must negotiate past the on-going construction on the I-270 overpass as well as the traffic circles near the mall. Montgomery County Police have been posted on Clarksburg Road to assist drivers entering the mall’s parking lot.
“One of the biggest concerns is traffic,” said Capt. David Gillespie, Commander of the 5th District – Montgomery County Police Department. “Getting people in here and out of here safely and efficiently. We planned for the opening weekend. However, a lot of the construction on the roads and overpasses are not completed, and we don’t know what impact that will have until we see what the numbers of cars are and how the traffic flows.”
While the traffic concerns are expected to dissipate over time as the novelty of the new mall wears off, the record-breaking sales and response shows that the traffic concerns weren’t keeping shoppers away.
Photo credit: Simon.