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County Launches School Bus Safety Social Media Campaign

September 23, 2014

 

Montgomery County Government, MCPD and MCPS are teaming up to educate drivers about the importance of complying with Maryland laws pertaining to stopped school buses with activated flashing lights and stop arms. This week, a new easy-viewing informational outreach campaign, #PassItOn, is being launched through social media.

   Each day a new video message will be tweeted multiple times supporting the campaign. Recipients are encouraged to view them, and then just like with a good deed, pay it forward – retweet them. The goal is to reach as many motorists as possible.

   The first video, was “Back to School & Back to the Problem” identifies the three types of people who are prone to commit this type of violation with comments from MCPD Traffic Division Director Tom Didone and Police Chief Tom Manger.

   The second installment, “When to Put the Brakes On” created by the County Cable Montgomery production staff, this user-friendly informational message explains the laws.

   A school bus with lights flashing and stop arm out is hard to miss. Yet drivers continue to either stop for a moment and then proceed, or totally ignore the stop sign and signal and drive right by. School-bus-riding-children should not have to worry about that kind of danger.

   When approaching a stopped school bus with activated flashing red lights, Maryland law requires that motorists traveling in the same direction as the bus must stop.  The law also requires that motorists approaching the bus from the opposite direction must stop UNLESS there is a physical barrier, such as a median.

   There were 713 violations recorded last school semester, despite an active public education campaign to make sure that drivers understood the laws pertaining to stopping for school buses. County government, law enforcement and school officials are hoping that releasing information through a one-week social media push will get this important safety message out to more motorists in the county and beyond.

 

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